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Editor’s Letter


Letter from the editor

Welcome to the Q4 2016 edition of our Les Mills Insider, the quarterly publication that brings you a selection of articles on fitness industry news, trends, research and marketing.

We are very excited about the BODYPUMP100 launch and celebrations coming up on 14.JAN.2017. In this edition we look at how the launch is going to be the biggest member acquisition and retention event for thousands of clubs worldwide. How can you leverage the event to maximize referrals in your club and make it a success?

We also take a look at the global Virtual fitness trend. 12,000 clubs globally have some form of virtual fitness solution and this number is expected to double by 2017 (Wexer Study 2015) The digital revolution has changed many facets of our lives, and we explore how innovation can impact your club.

Sticking with the Virtual theme, we investigate workplace trends of 2017 and how being aware and adaptable to these changes can help your business. Virtual: A Powerful tool for member induction and retention explores just that, the power of the program to address member retention - one of the biggest issues currently facing the industry.    

Keep an eye out for more information and communication around BODYPUMP 100 global celebrations and an Implementation Guide, coming to your Inbox mid-November. It will be full of valuable Q4 marketing assets.

Enjoy the read,

Matt Spandow, Business Partnership Director