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Working Trends of 2017 – What do they mean for your club?



Each year, we hear predictions on working trends and the power they have to change and evolve business and the consumer marketplace. How can being aware and adaptable to these trends benefit your business?

Among the top Workplace Trends of 2016, we saw:

Flexible working arrangements – the hot topic

In countless studies the topic of flexible working arrangements is discussed. Put simply, the 40 hour ‘traditional’ working week is becoming obsolete. It no longer works with people’s lifestyle, workflow or maximum productivity. Technology allows us to be contactable at all hours and employees are now demanding flexibility. In order to retain the best talent, businesses are implementing such arrangements into their culture.


The digital revolution has seen employers and employees adopt the ‘digital mindset’ which essentially combines innovative design and mobile technology. Companies are developing their own custom apps to make work easier, more productive and more enjoyable.¹ This suits the needs and expectations of Millennials, a demographic that can’t be ignored.

Increased popularity of Contract, Temporary, and Freelance workers

This is a growing trend among companies and individuals that like the flexibility of temporary & freelance arrangements. It is expected to become a dominant section of the workforce and change how jobs are filled.

Increased use of wearable technology

Popularity of devices like Polar, Fitbit and Apple Watches is mainly being driven by Millennials who like to track their health and wellness, retrieve information and be efficient with their time. More employees are wearing them in the workplace as employers recognise their business value in creating healthier, more productive staff.

How will these trends affect your club into 2017?

These trends impact businesses from all industries. As a health club manager, your level of adaptability has the power to determine member retention and acquisition levels, and your clubs overall success.

What member’s need from their workout time is changing and more flexibility in their clubs group fitness schedule is becoming an expectation. In the same way the traditional 9-5 working day has become outdated, members aren’t necessarily working out at peak times that once were early morning, evening or lunchtime. Club members have less rigid schedules and more power to decide when and how to work, shop and also when to exercise.

The combination of flexible working arrangements and the digital revolution, mean time spent on smart phones and mobile devices continues to grow.

In Australia, we astoundingly check our phones 440 million times per day, which equates to 30 times on average individually² with Millennials leading the way.


How does Virtual present an effective solution?

Virtual reality is on the rise. From virtual property tours, live streaming major events and conferences, we now have virtual group fitness. Clubs can get the competitive edge in a highly saturated market, by adopting the latest innovations. Les Mills Virtual group fitness provides a convenient and technology-based workout that people can fit into their busy schedule.

Well established in over 12,000 clubs globally, virtual meets member’s needs, with 72% of members stating convenience is the number 1 reason they do Virtual training, a statistic that shouldn’t be ignored. Engage more members with Les Mills Virtual - a trend that’s here to stay.


References used:

  1. Deloitte’s Global Human Capital Trends Report (2016)
  2. Deloitte Mobile Consumer Survey: The Australian Cut (2015)


Lorinda Wyatt, Marketing Manager